mobile app design guide

In this digital era where technology is booming to new scales, an average US person spends nearly about 5 hours daily with their smart devices whether it is gaming, photography, or searching. People constantly use apps in their day-to-day routines. As per the recent data for 2022 (Quarter 2), the Google play store solely has 3.5 million apps listed on its platform whereas the Apple App store has 2.18 million.

So creating a new app with a unique design for mobile application is a good idea right? Probably yes, we have come up with a step-by-step guide to make a perfect, unique, and successful app.

Important steps to create a Unique and Successful App

app designing

1. Understand the pain point/requirement of the user

An app must be a problem solver that is built to perform a certain types of tasks. Thinking from the perspective of a user, why do I need an app? Let’s make this clear using a simple example of a diet planner app that calculates the calorie intake of the user and records data over a period of time. 

In this case, it is totally focused on people who are diet conscious and want to live a healthy lifestyle. Understanding of target audience is a must. The app should tackle the problem of users in an efficient way.

2. Blueprint/prototype

This is the foundational step in the journey of app designing that most newbies skip. Before the actual design, the plan should be made and you should ask some questions yourself that include:

  • What will the app do?
  • What’s the purpose of this app?
  • How the design will look like?
  • How will it help the user?

Answering these questions will help you understand more about the purpose of the app. Moreover, research is the key point in this step. One should spy on others in the same field/niche and get an idea from there. But remember, never copy anyone be unique and put your heart and soul into it.

prototype in app desgining

Also Read: How Mobile Apps Can Help You Improve Your Business Strategy

3. UI

The user interface is the visual interface of the app that majorly focuses on user-friendliness, overall interface, and simplicity of the app in terms of technicality. This includes 3 essential elements that are GUI, VUI, and GBI. GUI stands for Graphical user interface that generally focuses on visual representation on the screens such that the user can interact. 

VUI stands for Voice-controlled interface, as it is self-explanatory that the interface is controlled by voice commands. For Example Google Assistant, Alexa, Siri, Microsoft Cortana, etc. 

Last but not least is GBI which stands for Gesture-based interface, this includes various gestures like swiping up, right, left, double tap, etc. As soon as you make any gesture on the app respond in such a way it is programmed to do so. The primary goal is to make the app more interactive with its audience.

ux

4. UX

User experience covers all major frontend technicalities like colors, icon size, etc. to provide a delightful experience to the user. In addition, it connects the company with its audience. Various principles of User experience include:

Hick’s law: The more you give choices to users the more time will be consumed. So give fewer choices, this doesn’t mean removing all content, icons, etc. from the app 🙂 Rather provide an optimal number of choices.

Parkinson’s Law: The crux of Parkinson’s Law in terms of App designing makes your tasks simple and easier should take less time and can be completed as quickly as possible.

KISS Principle: Keep it simple, stupid, or sometimes is also called keep it super simple.

Consistent Branding: The design of the app should match able with other elements of the app including color, font, icons, graphics, etc.

Color Theory: Use colors effectively that stands you unique in the market, don’t mess it up.

5. Aspects of different platforms

android ios

Different platforms like mobile and tablets have different experiences, Mobile screens are congested so make sure it is easily touchable from everywhere and touchpoints don’t mess up with each other. Should be responsive, and switchable from portrait to landscape mode, and vice versa.

Another aspect of the platform will be android vs. ios, as for me both have their pros and cons. But here in terms of designing ios platform is strict whereas android has an open environment. So make sure you comply with the terms provided by apple for its ios platform.

6. User in-app Experience & Testing

Before launching the app it must be tested with a group of audience on different phones and platforms. So that if there is any bug or glitch that can be fixed. 

After all, the end user of the app is the user (people) itself so make sure the app has a good in-app experience. This may include usage by one-handed and thumb-friendly.

7. Easy to navigate

If the app is hard to navigate then the user will get frustrated which will end up in user loss. So it is highly recommended to make yours in such a way it is easy to navigate. The buttons and icons are easily distinctable.

8. Importance of powerful and appealing Content

The app is useless if it cannot deliver the company’s message to the end user. No one wants to see a blank app. Here content comes into play which may include images, graphics, and text videos that are combined together to provide a beautiful experience to the user.

9. Consistent and Adaptive

The app should also interact with users, for example during the time of festivals an e-commerce app launches festival discounts. Furthermore, the future is uncertain and unpredictable so the app must be adaptive to change.

Wrapping Up

The app is incomplete without a user and the user will only come if its requirements are getting fulfilled. So focus on the user’s pain point, solve it and it will lead to the success of your app. Be innovative and think out of the box, See ya! have a good day.

Stay tuned with techyjungle for more such articles and don’t forget to share your valuable feedback in the comment section below.

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