Top 10 B2B Marketing Software & Tools for This Year 

Whereas marketers used to have to take a wild guess at how to attract buyers in B2B sales, now there is a crazy amount of software, applications, and services that can not only help accurately complete tasks but also automate them. 

B2B marketing is so many things. Before specialists move from prospecting to appointment setting, there are an incredible number of things to take care of. Over 95% of marketing professionals say that today it is impossible to do without process automation. 

One wrong step and you are already looking in the back of your competitors. Thus, not only software and applications come to the rescue, but also various services, such as the lead generation service at, a B2B lead generation company, which can help you quickly find customers. 

Top 10 B2B Marketing Software

Any high-impact tools can help you make your marketing campaigns a success. A variety of tools can help you collect information about your core audience, additional information about the clients you work with, and the overall market to know what’s going on. 

We will share with you the tools that will be indispensable in the hands of marketers and will greatly facilitate part of the work. 

The Complete list:

1. HubSpot 


First of all, we cannot but mention a universal tool that can help marketers in all their endeavors. It helps to complete any task, both in the field of sales and customer service. 

At its core, this is a customer relationship management system. Its necessity lies in the fact that thanks to it, you will track all your contacts to build a more productive and warm connection with them. 

2. Unbounce 


A big part of getting leads is how your website looks. You are probably aware of the tricks you can use on your company website to get users to take targeted action. 

This tool helps you to learn how to create quality landing pages and test them when any changes are needed. When creating landing pages, you get a large set of templates that you can customize based on your needs. 

Most importantly, it will work perfectly with the customer relationship management system you use. For more efficiency, you can even import contacts Hubspot.  

3. GetResponse 


If you want to find a tool where you can find the best solution for all your needs, then this is exactly what you need. In general, using it, you can do the following: 

  • Get your company online; 
  • Expand your clientele; 
  • Connect with your prospects; 
  • Increase the number of deals. 

You can get a personalized solution, whether you’re an entrepreneur, an online marketer, a marketing manager, or a large company. 

4. Ahrefs 


The way your company’s website looks is very important. Not only in terms of its functionality or design, but also in terms of what information you offer to your customers, how your website looks from a technical point of view, and much more. All this applies to SEO initiatives

Using it, you can quickly track keywords for your niche, search for backlinks, and also study your direct competitors. 

5. BuzzSumo 


Being engaged in the development of a content strategy, one cannot help but pay attention to what is relevant now. Trying to build this strategy, you may not increase the relevance of your company, because you may cover topics that are not currently of interest to your audience. 

To prevent this from happening, you should use this tool that will keep you up to date with trends, new products, and everything else that will help you grab the attention of your potential customers.

6. Marketo 


It’s good to have a tool that will suit the marketing endeavors of B2B companies, regardless of their size. If you doubt that you need to abandon the tool that you currently use to plan, execute or measure all your marketing activities, then you should not, since giants such as Fujitsu, Panasonic, and Cloudera use it. Thanks to this tool, any task will be completed as efficiently as possible. 

7. Buffer 


Regular content publishing is important for the recognition of every company. However, it is important not only to regularly publish content on the company’s website but also on social platforms. Many companies plan their posts weeks or months in advance, but if you forget that you need to publish something one day, things can go awry. 

Using this tool, you will never forget anything. It should be used as it will automatically post any pre-scheduled content on various social platforms. 

8. Clearbit 


Everything would be much easier for companies if they could understand who their target audience is. Although the definition of the target audience is a top priority for all businesses, they still can hardly find out who is clicking on their website, or can they? 

You can by using this tool. You can find out more information about all the visitors who go to your official website. It can analyze all traffic and also set IP addresses. Thanks to this, you will understand how you need to generate your content. 

9. OptinMonster 


Not all visitors who go to a site convert into subscribers or buyers. Often, most of them remain ordinary visitors. 

To prevent this, you should use this tool, which turns your traffic into leads. You can create enticing offers, personalize them for each visitor, and analyze all your marketing activities. 

10. Sprout Social 

Sprout Social

This tool is similar to Buffer, but it can offer you even more functionality. Just like the first tool, you can be busy planning your content strategy on social platforms, but on top of all that, it allows you to monitor how good your content is. 

In addition, if someone mentions your brand somewhere, you will receive a notification about it. You will be able to analyze what is written about you, as well as connect to any conversations that mention you. This will go a long way in improving your visibility. 

The Importance of Social Media Marketing


The job of marketers would be incredibly difficult were it not for the huge variety of effective tools, such as software and applications, available today. With an arsenal of such tools, B2B marketing becomes much easier. Any task can be done effectively if you use the tools to automate your marketing strategies. 

Jagrit Arora
Jagrit Arora

A student who is dedicated for his work. I love to read novels and watch informational videos for my growth. As you know books can give you tons of knowledge but you need to mean it.

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