Back in 2004 Harvard University student Mark Zuckerberg realized that he could create a kind of digital yearbook for this fellow students to enjoy. Little did he know then that his idea to connect Harvard students would blossom into the world’s largest social network, a globe spanning online space where by the year 2021 over two billion users from all ages and walks of life would be logging into his Facebook on a daily basis.
It soon became apparent that not only would Facebook be a hub for socializing, but it would also serve as a vast, international marketplace where digital businesses could buy advertising space and interact with their potential customers up close and personal via the site’s extensive social media tools. Facebook ads account for just under 50% of all digital advertising in the world and the trend shows no signs of stopping. What the site has to offer is amazing, but it’s not always easy to navigate, which is why seeking the expert advice offered by digital marketing services like King Kong is such a great way to ensure your business is getting the most out of Facebook.
So, what can investing in a Facebook advertising campaign do for your business? The platform gives you the opportunity to craft highly customizable ads targeted at exactly the kind of people who might be interested in the goods and services you have to offer. These targeting options can reach out to audiences based upon their age, gender, nationality, location, level of education, interests, hobbies, and much more, allowing you to craft your ads to reach the specific niche your business is hoping to appeal to. It’s easy to bring in potential buyers from Facebook’s incredibly diverse and numerous users!
The great customizability that Facebook Ads offer makes trying out new ad formats and placements easy, allowing you to experiment with different combinations to find out what really resonates with your target audience, concocting the magic ingredients that will draw them to your site.
For example, you might want to compare the use of video to still images to find out which is more likely to stimulate your viewers, as well as try placing your ads in different parts of Facebook such as Instagram Stories or Facebook Newsfeeds. The variety of combinations is limitless, it just takes trying them out to discover what will work best for you, and Facebook’s excellent diagnostic tools will help make sure your efforts are a big success!
Facebook is essential to the future of world commerce, so get on board!
